Thursday, September 18, 2008
I want Nau now!
Back last spring, I stumbled upon the company Nau (pronounced now). Nau makes clothes. And they have concentrated on making every step of their company clothing production, development, and selling as ecologically friendly as possible. They make their clothes out of really cool stuff like yarns recycled from post-consumer and post-industrial polyester waste, soda bottles, the overflow from a plastic injection-molder, a frilled tuxedo shirt from a 70’s prom. AND, the very best part of all, their clothes are super styley. I bought a coat last year, and EVERY time I wear it I get tons of compliments. And (yes, there is more) they make their clothes to be used. A lot of their clothing is designed with biking, climbing etc in mind, so you can move in them and they last.
After my third Nau purchase in a matter of weeks last spring, I was completely smitten. And then, just as I was getting ready for their spring line that had been promised for May 5. They very suddenly went out of business and closed up shop. It seems all the media attention wasn't translating to sales in our tanking economy.
But then, they came back! I guess someone liked their style and business mojo and decided to fund them with the same business model, but with only online sales. Can you imagine the excitement. There was great cheering in the streets, or at least a mild buzz. Their website promised new clothes by August 1.
Then, (can you handle being jerked around with more emotional upheaval), on August 1, it turns out that they were just preparing their new website for their new clothing launch, mid October. And so I've been waiting and it's almost mid October. They now have a couple teaser items on their website. I'm ready, I've been ready, I want more Nau clothes Now! Or maybe just that cashmere dress! Visit www.nau.com.